Methodology · 6 min read
Four Questions to Ask Before You Believe a Wellness Headline
A headline rarely tells you what was measured, in whom, for how long, and at what dose — so we go looking for all four.
Article library
Plain-language research notes for evidence-aware readers. One study summary and one claim audit, fortnightly.
Methodology · 6 min read
A headline rarely tells you what was measured, in whom, for how long, and at what dose — so we go looking for all four.
Methodology · 5 min read
The abstract is a summary written to be persuasive — here is how to read it as a skeptic instead of a customer.
Study Watch · 6 min read
A marker that moves is not the same as a life that changes, and confusing the two is the most common reading mistake.
Study Watch · 5 min read
Two numbers buried in the methods — how many people and for how long — often matter more than the result itself.
Mechanism Notes · 6 min read
Explaining how something could work is not evidence that it does, and the gap between the two is where claims hide.
Mechanism Notes · 5 min read
A '50 percent improvement' can mean almost nothing, and learning to convert it back to plain numbers is a quiet superpower.
Claim Audit · 6 min read
These phrases feel like guarantees but legally promise far less than they imply, so we read them word by word.
Reader Questions · 5 min read
A reader asks why studies bother with placebo groups when feeling better is the goal — the answer is about knowing why.
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Fortnightly emails with one plain-language study brief and one claim-language audit. Email only — we do not run an SMS program.
One study summary and one claim audit, fortnightly.